The purpose of this site

The goal of this site is to provide information and discussion about successful experience design (XD).  The ultimate outcome will have an impact on (A) the target audience (users); (B) experience design professionals; and (C) businesses owners who wish to link their financial success to the positive experience of their customers.


Experience with products, technology, services, brands and other people are shaped by the quality of users’ interaction with them.


Design is a desired, thought-through way in which experience ideally unfolds.


Strategy provides insights and perspectives on how to best achieve the desired outcome.


Latest blog entry: Site speed – does it *really* drive revenue?