Experience and Training

Combining lessons from the real world with the latest trends and information across industry and academia.

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XD Strategy

Founder & Principal

Helping companies strategize and design experiences effectively.

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Capital One

VP of Design, Research & Enterprise Services

Led 80+ designers and researchers innovating on Capital One Wallet, developer strategy, security & authentication and design research across all business units.

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Intel Security / McAfee

Chief Design Officer and VP

Led the global design team of 50 employees across six countries for all consumer security products and services.

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Realtor.com / Move.com

Senior Director of Design

Led the user experience design team for REALTOR.com and all other Move.com sites and mobile applications.

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Director of Customer Intelligence - Product Research

Oversaw all user experience research for design, eBay product health for executives, and research on new opportunities.

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Director of User Experience Research

Designed and built 8 user research labs, led the User Experience Research team, and was a senior member of the Design Leadership Team.

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UC Santa Cruz & Stanford University


Honors Bachelors of Arts in Computer and Information Science (UCSC) and PhD in Cognitive Science in Education (Stanford).

Selected Presentations

Available for conference keynotes, lunch talks, half-day workshops and full-day seminars.

Presented @ SISGCI 2017

Design Operations Summit 2017

“Research Operations at Scale” (11/7/2017) In this invited talk, I addressed challenges and solutions around operationalizing research for human-centered design practices in companies that practice agile, face strict regulation, or have untrained personnel engaging in research and analytics.


Presented @ Enterprise UX 2015

Enterprise UX 2015

“Insight Types That Influence Enterprise Decision Makers” (5/13/2015) In this invited talk, I described to UX professionals how to influence decision-makers and gatekeepers in an enterprise business context.


Selected Publications

Nielsen-Norman Group

Quantifying and Comparing Ease of Use without Breaking The Bank
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Integrating research into design in the real world
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User Experience

What to Report: Deciding Whether an Issue is Valid
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Published by Nielsen Norman Group

When to use which user research method

This widely cited article catalogs twenty popular user research methods, mapped across 3 dimensions to help understand which one to choose and when during product design and development.

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