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What is Experience Design Strategy?

How companies define “strategy” and the relationship to Experience Design Strategy

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What is Experience Design Strategy?

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In my experience at various tech companies, I’ve noticed that people like to use the word “strategy” – not just a little, but a lot, and in a variety of…
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Measuring User Experience

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This is not easy, so most companies use the wrong measures.
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The 6 Principles of Online Advertising UX

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Ads can be annoying, but there are ways to mitigate this and even increase performance.
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Agile and User-Centered Design

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They’re both iterative, but why do these two processes so often fail to mix?
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Enterprise UX Challenges

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It doesn’t have to be, but getting to users can be so much harder for B2B companies.
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Qualitative Validity

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How do you know you have a valid issue when N is small? Here’s how.
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Insights and Scorecards Without User Data

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It’s always better to have data, but it is possible to have valid insights from expert analysis.
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The Role of UX in Innovation

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Everyone seems to want innovation, but how to get there is inconsistent. Here’s how UX can help.

The Password Problem

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How we got into this mess and why most companies aren’t set up to solve it.

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